Tip News

February 25, 2020

Asian football body signs major marketing deal - Tip News

Asian football body signs major marketing deal

Asian football body signs major marketing deal
''This is a most significant day in the history of the AFC,' the body's president Sheikh Salman bin Ebrahim Al Khalifa (L) said as the deal was signed' - By: AFP Mohd RASFAN

Asia's football body has signed a major commercial rights deal with sports marketing agency DDMC Fortis aimed at securing the financial future of the game in the region for the coming years.

The deal gives the agency, a joint venture between Chinese and Swiss groups, exclusive rights from 2021 to 2028 starting with the final qualifying round of the 2022 World Cup, the Asian Football Confederation (AFC) said in a statement.

The AFC did not say how much the agreement was worth but reports put it at $3.4 billion, a huge boost for the rapidly growing football scene in Asia.

"This is a most significant day in the history of the AFC," the body's president Sheikh Salman bin Ebrahim Al Khalifa said as the deal was signed Monday in Kuala Lumpur, where the AFC is based.

"With the signing of this contract, the AFC can guarantee its member associations that the game in Asia has tremendously solid financial foundations from which to build."

DDMC Fortis CEO, Patrick Murphy, said that the group "strongly feel that, in cooperation with the AFC, we are in a position to transform the way Asian football is organised, enjoyed and commercialised across Asia".

DDMC Fortis is a joint venture between Swiss group Fortis Sports and China's DDMC Sports International. The new deal signals an end to a long-running commercial partnership between the AFC and Lagardere Sports and Entertainment.

The announcement came ahead of an AFC congress Wednesday in Kuala Lumpur, in which Sheikh Salman will be seeking support for a re-election bid next year.

The Bahraini royal first took the reins in 2013 when the AFC was still reeling from a corruption scandal which saw his predecessor, Mohamed bin Hammam, banned from football for life.

At the AFC Congress next April, Sheikh Salman could face a challenge from Saudi Arabia's Adel Ezzat, head of a new regional bloc, the South West Asian Football Federation.

Delegates arriving ahead of this week's meeting voiced support for the Bahraini. Anura De Silva, president of the Football Federation of Sri Lanka, said that Sheikh Salman's position looked solid.

"Sponsorship is booming under his leadership," he told AFP. "The increase in sponsorship reflects his credibility and he is transparent in his job."

Short link: https://tipnews.com/u/NzA3OTQ=

See also:

Related articles

French mental health charity accuses founder of sexual abuse

French mental health charity accuses founder of sexual abuse

An international mental health charity based in France accused its revered Canadian founder on Saturday of sexually abusing several women.L'Arche (The Ark) said an independent investigation had found that six women were abused by Jean Vanier between 1970 and

Hawaii holds woman over missing children amid suspicious deaths

Hawaii holds woman over missing children amid suspicious deaths

A 46-year-old American woman with reported links to a doomsday cult and to at least three people whose deaths are being investigated has been arrested in Hawaii over the disappearance of her two children.Lori Vallow was arrested Thursday on the island of Kauai

Shopify joins nonprofit behind Facebook's Libra currency

Shopify joins nonprofit behind Facebook's Libra currency

Online commerce platform Shopify on Friday said it has joined the nonprofit association behind Facebook's planned Libra cryptocurrency.Canada-based Shopify signed on as a member of the Libra Association after a string of companies dropped out in the face of c



HELLO, PLEASE TAKE A MOMENT TO RATE THIS POST Asian football body signs major marketing deal

Sending comment Close