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January 21, 2020

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Marketing

Nike earnings jump as direct selling push pays off

Nike earnings jump as direct selling push pays off

Sports giant Nike reported a jump in quarterly earnings Tuesday as increased marketing investments paid off with strong pricing of direct-to-consumer offerings and huge growth in China.The footwear and apparel company, which has beefed up its "Nike Direct" b

Facebook making ads more playful

Facebook making ads more playful

Facebook said Thursday it will let advertisers pack more fun into marketing messages with augmented reality, games and playful polls to prompt interactions.People using the leading social network or its Instagram or Messenger services could be enticed with ads

Italy's rebel Five Star Movement joins establishment

Italy's rebel Five Star Movement joins establishment

Born 10 years ago from a grassroots rebellion against traditional politics, Italy's Five Star Movement has evolved into a party capable of forging alliances with the far-right and now the left.Founded by comedian Beppe Grillo and digital marketing specialist

US probing JUUL's 'deceptive' social media marketing: report

US probing JUUL's 'deceptive' social media marketing: report

US regulators are looking into potentially "deceptive marketing" used by popular e-cigarette brand JUUL Labs that targeted teens, according to a news report Thursday.The company declined to confirm any investigation but in a statement Thursday said it ended

Uber cuts marketing staff to reduce costs

Uber cuts marketing staff to reduce costs

Uber on Monday confirmed it is cutting 400 jobs from its marketing team of more than 1,200 workers to reduce costs and improve efficiency.Uber chief executive Dara Khosrowshahi and marketing team boss Jill Hazelbaker announced the restructuring internally, alo

Tour insists it is working for a greener sponsors' caravan

Tour insists it is working for a greener sponsors' caravan

The Tour de France on Wednesday responded to French MPs who complained about the quantity of plastic objects thrown to fans from the marketing caravan that precedes the peloton along the route."For five years now, we have been working with our partners to red