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May 28, 2020

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Marketing

Victoria's Secret to cancel annual fashion show

Victoria's Secret to cancel annual fashion show

US lingerie brand Victoria's Secret said it was cancelling its annual fashion show which usually draws millions of TV viewers, saying it was shifting its marketing strategy following criticism and weak financial results."Did we see a specific material impact

New York sues e-cigarette firm Juul for targeting youngsters

New York sues e-cigarette firm Juul for targeting youngsters

New York on Tuesday became the second state this week to sue Juul, the United States' largest electronic cigarette manufacturer, for illegally targeting minors with its marketing campaigns.The lawsuits come as the vaping industry faces intense scrutiny over a

California sues e-cigarette firm Juul for targeting minors

California sues e-cigarette firm Juul for targeting minors

California announced Monday it is suing Juul, the United States' largest electronic cigarette manufacturer, for illegally targeting minors with its marketing campaigns.E-cigarettes have soared in popularity among young people since they were introduced about

Streaming TV gears up for ad targeting

Streaming TV gears up for ad targeting

In the new world of streaming television, advertising is not going away, but is evolving to become more like marketing on the internet -- targeted to specific groups or individuals.While some subscription streaming services including Netflix, Apple+ and Disney

Arnold Palmer to receive US postage stamp tribute in 2020

Arnold Palmer to receive US postage stamp tribute in 2020

Iconic golf champion Arnold Palmer, a seven-time major winner and sports marketing pioneer, will be recognized with a US postage stamp in 2020, the US Postal Service announced on Tuesday.Palmer, who died in 2016 at age 87, was a four-time Masters champion from

Nike earnings jump as direct selling push pays off

Nike earnings jump as direct selling push pays off

Sports giant Nike reported a jump in quarterly earnings Tuesday as increased marketing investments paid off with strong pricing of direct-to-consumer offerings and huge growth in China.The footwear and apparel company, which has beefed up its "Nike Direct" b