Tip News

February 22, 2020

TAG Marketing - Tip News

Marketing

Asian football body signs major marketing deal

Asian football body signs major marketing deal

Asia's football body has signed a major commercial rights deal with sports marketing agency DDMC Fortis aimed at securing the financial future of the game in the region for the coming years.The deal gives the agency, a joint venture between Chinese and Swiss

LA2028 names Carter to oversee commercial drive

LA2028 names Carter to oversee commercial drive

Sports marketing executive Kathy Carter will head up the commercial operation which hopes to deliver more than $5 billion in revenues from the 2028 Los Angeles Olympics, LA 2028 said Monday.Carter, who launched an unsuccessful bid for the presidency of US Socc

US state is first to define what can be considered meat

US state is first to define what can be considered meat

What is in a name? A great deal, as far as the US state of Missouri is concerned. A new state law went into effect Tuesday banning manufacturers from marketing lab-grown and plant-based meat substitutes with terms that previously implied meat products.In short

Bloomberg targets Big Tobacco's 'underhanded tactics'

Bloomberg targets Big Tobacco's 'underhanded tactics'

Billionaire former New York mayor Michael Bloomberg on Tuesday gave a trio of anti-tobacco crusaders $20 million to up their game against an industry aggressively marketing its deadly wares worldwide, especially in developing countries.The non-profit groups --

Steve McQueen's family sues Ferrari over trademark

Steve McQueen's family sues Ferrari over trademark

Steve McQueen's descendants are suing Ferrari for marketing autos around the image of the iconic actor without compensating the family.The Italian sports car company profited unfairly from the actor's legacy in 2017 when it sold "The McQueen," a limited-ed