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May 28, 2020

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Marketing

Bloomberg targets Big Tobacco's 'underhanded tactics'

Bloomberg targets Big Tobacco's 'underhanded tactics'

Billionaire former New York mayor Michael Bloomberg on Tuesday gave a trio of anti-tobacco crusaders $20 million to up their game against an industry aggressively marketing its deadly wares worldwide, especially in developing countries.The non-profit groups --

Steve McQueen's family sues Ferrari over trademark

Steve McQueen's family sues Ferrari over trademark

Steve McQueen's descendants are suing Ferrari for marketing autos around the image of the iconic actor without compensating the family.The Italian sports car company profited unfairly from the actor's legacy in 2017 when it sold "The McQueen," a limited-ed